PRIVACY POLICY NOTICE  

Lavacards.com/We are committed to providing both clients including advertising networks, sponsors and end-users with the utmost in privacy and security. We abide by all industry guidelines and consistently monitor our management and operating methods in order to maintain our valued reputation and integrity. This is our promise to our clients, advertisers and end-users.

Statement
LavaCards.com/We respects your right to privacy. Because we gather certain types of information about our users we want to help you understand the terms and conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we gather and how we use it.

What Information does LavaCards.com collect ?
Our primary goal in collecting personal information is to provide you with the best and most useful content and services. Because we derive revenue mainly from advertising, collecting information is essential to keep our services affordable to users.

We collect personal information about our users during usage of the LavaCards.com service, from our use of 'cookie' technology as you use the service and during sending or viewing an ecard, downloading or viewing our wallpapers, screensavers, videos, pomes, quotes, games through LavaCards.com or while subscribing to our newsletter and special offer services.

We also automatically receive and record information from our servers and from your browser, including your IP address, the time of your visit to pages on our website, and information about pages you visited. The information we gather through the use of tracking technologies cannot be matched with any personally identifiable information about you unless you have specifically given us personally identifiable information. We may use the information to enhance your services in the ways described below.

We use cookies and tracking technologies in a variety of ways, including:


Keeping count of return visits to our website or our advertisers' or partners' websites.


Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on website and advertisement usage.


Determining which features our overall user population likes best.


Display the most appropriate advertising based on your interests.


We allow other companies that are presenting advertisements on our websites and, sometimes, in our newsletters to use tracking technology on your computer. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the website of these companies and provide them with personally identifiable information about yourself, these tracking technologies tell those advertisers nothing about who you are. Our advertisers' use of tracking technology is subject to their own privacy policies.

How does LavaCards.com use the information it collects ?
We use the information we gather for the following purposes:

To customize the advertising and content you see


To enhance the user experience in our website. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you.


To fulfill your requests for fresh content and services.


To send you information you agreed to receive about topics we think will be of interest to you.

How does LavaCards.com share this information and with whom ?

We aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. We do not disclose to these entities any information that could be used to identify you personally. For example, we may tell our business partners how many customers in certain demographic groups sent certain ecards.
Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:

To comply with legal process such as a search warrant, subpoena or court order;


To protect the company's rights and property;


To investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;


To protect against misuse or unauthorized use of our website and/ or the 123Greetings.com service;


During emergencies, such as when we believe someone's physical safety is at risk.


Your Internet Protocol (IP) address can be accessed by recipients in the source of the ecard HTML. Under certain circumstances, recipients, their legal representatives, and/ or law enforcement authorities may be able to combine this with information disclosed by ISPs to determine the source of a particular communication. By using this service, you knowingly and voluntarily assume any risks associated with such disclosure.

How does LavaCards.com handle 3rd Party Advertising ?
We use third-party advertising companies to serve ads when you visit our website. Our third-party advertising companies also separately places or recognizes a cookie file on your browser in the course of delivering advertisements to this website. These companies may use information (may including your name, address e-mail address or telephone number) about your visits to and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit their respective privacy policies.

How does LavaCards.com handle 3rd Party/Associates/Partners services' privacy policy issues ?
We do not control the act of our partners/associates/3rd party services that we provied on our site, like, ecards, wallpapers, screensavers, videos, games, and other servicses. Users will have to read the privacy policies of the respective 3rd parties who provide their services from our site. This sites include 123greetings.com, all-yours.net, superlaugh.com, cardfountain.com, freeze.com, zango.com.

LavaCards.com partners may install certain softwares with permission of the user and we are not at all responsible with privacy issues when a user uses/downloads/views our partner's/associates/affiliates/3rd party service provider sites through lavacards.com